Hotels and Guest Accommodation: The English Tourism Council, in response to consumer demand, have created a new rating scheme for Hotels and Guest Accommodation, using Stars to represent Hotels and Diamonds for Guest  Accommodation. The new scheme puts greater emphasis on quality in Hotels and Guest Accommodation particularly in areas of cleanliness and guest care. Now, when you see one of our signs showing Stars or Diamonds, you'll know that the hotel or guest accommodation has been visited overnight anonymously by our qualified assessors. It's that simple and that easy to find quality accommodation to meet your expectations. 

Guest Accommodation - Diamonds: The Diamond ratings for Guest Accommodation reflect visitor expectations, with quality seen as more important to visitors than facilities and services. As a result Guest Accommodation is required to meet progressively higher standards of quality and guest care as they move up the scale from one to five Diamonds.

One Diamond Guest Accommodation you will find: Clean accommodation, providing acceptable comfort with functional décor and offering, as a minimum, a full cooked or continental breakfast. Other meals, where provided, will be freshly cooked. You will have a comfortable bed, with clean bed linen and towels and fresh soap. Adequate heating and hot water available at reasonable times for baths or showers at no extra charge. An acceptable overall level of quality and helpful service.

Two Diamond Guest Accommodation, you will find (in addition to one diamond): A sound overall level of quality and customer care in all areas.

Three Diamond Guest Accommodation, you will find (in addition to two diamond): A good overall level of quality. For example, good quality, comfortable bedrooms; well maintained, practical décor; a good choice of quality items available for breakfast; other meals, where provided, will be freshly cooked from good quality ingredients. A good degree of comfort provided for you, with good levels of customer care.

Four Diamond Guest Accommodation, you will find (in addition to three diamond): A very good overall level of quality in all areas and customer care showing very good levels of attention to your needs.

Five Diamond Guest Accommodation, you will find (in addition to four diamond): An excellent overall level of quality. For example, ample space with a degree of luxury, an excellent quality bed, high quality furniture, excellent interior design.  Breakfast offering a wide choice of high quality fresh ingredients; other meals, where provided, featuring fresh, seasonal local ingredients. Excellent levels of customer care, anticipating your needs.